A storefront with soul. A booking system that works.
Claridad gives your business one recognizable identity across discovery, booking, and your day-to-day—plus an AI assistant that helps fill quiet hours.
The owner app — your whole dayClient booking page — no download, EN/ES
Unlimited
Staff, no per-seat fees
Bilingual
English & Spanish by design
Live page
Your own booking link
SMS
Automatic reminders
AI insights
Built into your books
14 days
Free, no card required
Professional themes
Same software, three personalities.
Claridad should feel like modern software first: clean, fast, and trustworthy. Then each business gets a cultural visual identity that feels familiar without turning the app into a flyer.
3 Professional themes1 Same system that works↻ Change it anytime
Rotulo
Strong, classic, direct.
Built for shops that want the confidence of a hand-painted neighborhood sign with the clarity of a serious app.
Barberia La Esquina
LanguageEN / ES
Duration45 min
Time12:00 PM
Book request
Bold sign typography for barbers, auto detail, and oficio-style shops.
Shield and pinstripe details create pride without cluttering the form.
Buganvilia
Vibrant, elegant, personal.
A softer identity for beauty, wellness, events, and businesses where warmth and personality matter.
Estetica Marisol
LanguageEN / ES
Duration1 hr
Time3:30 PM
Book request
Elegant title moments and floral accents feel polished, not childish.
Rounded details soften the card while controls stay crisp and usable.
Casa
Clean, warm, trustworthy.
A calm, professional style for cleaning, tutoring, pets, home services, and businesses built on trust.
Limpieza Hermanas Rivas
LanguageEN / ES
Duration2 hr
Time9:00 AM
Request service
House and leaf details signal care, reliability, and home-service fit.
The lightest theme still feels like professional software, not a template.
What's inside
Three tools you're already paying for in time, not money.
A notebook, a phone that won't stop, and social media you never get to. Claridad replaces all three.
Ready at launch
Scheduler
Double-bookings, a notebook you can't read at 7am, and a phone ringing while you're mid-cut.
One calendar for you and your whole crew — conflicts are impossible. Automatic SMS reminders cut no-shows, and tomorrow is visible from your phone tonight.
Ready at launch
Booking page
Clients message at midnight. You answer at 6am. Half never book.
A real page at claridad.app/your-business, live in minutes. Share it on WhatsApp or in your bio. Clients book themselves in a browser — no app to download, no account to create.
Beta — included free
AI growth engine
Tuesdays are dead and you don't know why. Regulars quietly disappear.
Claridad reads your own books and tells you what to do: who's gone quiet, which hours go empty, what to send and when. Plain language, in your language — you approve every message before it goes out.
Pricing
One price. Everything included.
No tiers, no add-ons, and no charging you more when you hire your second barber.
Founding offer
First 500 businesses pay $14.99/month, forever.
The count goes live — and public — the day signups open. When 500 is done, it's done.
Claridad Pro
$19.99/month
$14.99/month if you're one of the first 500.
Scheduler for your whole crew
Your own booking page
Automatic SMS reminders
AI growth engine (beta)
Unlimited staff, no seat fees
Pause 4 months a year, free
14 days free at launch. No credit card — just your phone number. Nothing to cancel, nothing charged. Slow season? Pause instead of losing your data.
Honest roadmap
What's shipped, and what isn't yet.
Claridad hasn't opened yet. You should know exactly what will be waiting for you on day one — and what won't. Everything below is included in your plan as it ships, no upgrade required.
Ready at launch
The core
Scheduler, booking page, client records, staff calendars, and full English/Spanish. Built and in private testing with real shops right now.
Beta at launch
AI growth engine
Slow-day alerts and win-back suggestions. Opening in beta and learning your shop from day one — free while in beta, and you approve every message.
Coming later
Jobs & projects
Quotes, work orders, change approvals, milestones, and crews—inside Claridad for businesses that run jobs instead of appointments.
Coming later
In-person payments
Take card payments at the chair or on the job, tied directly to the customer and their appointment or project.
Questions
The things owners actually ask.
Most shops are running the same afternoon. Add your services and hours, invite your staff, share your link. Keep your old system running alongside for a week if you want — there's no card on file during the trial, so switching costs nothing but setup time.
Never. They tap your link and book in their browser — no download, no account, no password. They get an SMS confirmation and a reminder before the appointment. That's it.
If you can use WhatsApp, you can use Claridad. It's built for running a business from your phone between clients. Support is bilingual and answered by real people.
Fully — including your clients' side. Run the app in either language and switch anytime. Your booking page and the SMS your clients receive can be Spanish too.
Pause for up to four months a year, free. Your calendar, clients, and booking link stay exactly where you left them. Unpause and pick up where you stopped.
No. One flat price whether you're solo or running a crew of eight. No per-staff fees, no add-ons, nothing locked behind a higher tier.
No — you approve every message. The growth engine drafts suggestions from your own booking history and shows you the text. Nothing sends until you say so, and you can edit any of it.
Stop running your business from a notebook.
Claridad opens soon. Get on the list and you'll hear the day it does — before anyone else.